By  on September 15, 2008

Journelle, an upscale lingerie boutique that opened in December at 3 East 17th Street in Manhattan, has a certain hominess, from its interior design to its sales philosophy.

Greeted by a waft of the shop’s signature fragrance, linden flower, and personal items from founder and chief executive officer Claire Chambers, such as Nancy Drew books from her childhood, customers can leisurely shop for lingerie by category, not brands.

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