By  on August 18, 2008

Lynn LaCava, a lingerie designer and sales executive for more than 25 years, has witnessed the consolidation among retailers and manufacturers that has transformed the $12.6 billion innerwear industry. Having owned her own company of silk daywear and sleepwear in the Eighties, and served in executive posts at International Intimates and Flora Nikrooz at The Age Group, LaCava has now made a foray into celebrity lingerie as vice president of sales at Jessica Simpson Intimates. The label is part of a fashion franchise controlled by the Camuto Group, which holds the master license. Jessica Simpson Intimates launched at this month’s spring market.

WWD: There have been several high-profile names from Hollywood that had lingerie licenses, like Jennifer Lopez, Pamela Anderson and Jaime Pressley, but the hoopla faded quickly and the lines were discontinued. What does Jessica Simpson Intimates have that other celebrity lingerie labels have lacked?

Lynn LaCava: Several years ago it was all about celebrity lines, but it all kind of petered out. The celebrities didn’t really take an active role with the licensees. Jessica Simpson has already developed a following with shoes. Once the customers buy the shoes, they realize how well styled and priced they are. They have become a [shoe] customer, not a celebrity customer. We want to do the same with Jessica Simpson Intimates.

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