“Mad Men” costume designer Janie Bryant, whose growing reach includes a clothing line for QVC, a deal with nail polish brand Nailtini and a book, has signed to promote Maidenform intimate apparel.
She will appear in a viral marketing campaign beginning this month on Facebook, Twitter, YouTube and maidenform.com, as well as appearing at consumer and industry events. Among the Maidenform undergarments Bryant will push are the Ultimate Push-Up Bra, Flexees Firm Control Slip and Fat Free Dressing shapewear.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)