“Mad Men” costume designer Janie Bryant, whose growing reach includes a clothing line for QVC, a deal with nail polish brand Nailtini and a book, has signed to promote Maidenform intimate apparel.
She will appear in a viral marketing campaign beginning this month on Facebook, Twitter, YouTube and maidenform.com, as well as appearing at consumer and industry events. Among the Maidenform undergarments Bryant will push are the Ultimate Push-Up Bra, Flexees Firm Control Slip and Fat Free Dressing shapewear.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"