By  on August 2, 2010

“Mad Men” costume designer Janie Bryant, whose growing reach includes a clothing line for QVC, a deal with nail polish brand Nailtini and a book, has signed to promote Maidenform intimate apparel.

She will appear in a viral marketing campaign beginning this month on Facebook, Twitter, YouTube and, as well as appearing at consumer and industry events. Among the Maidenform undergarments Bryant will push are the Ultimate Push-Up Bra, Flexees Firm Control Slip and Fat Free Dressing shapewear.

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