Madewell is hopping on the bralette train.The retailer is moving into the intimate apparel category with a line of bralettes and underwear.“I feel like we’ve always been trying to find ways to get further into our girls' lives and it just made sense for us to be able to dress her inside and out,” said Joyce Lee, Madewell’s head of design. “We saw a gap in the market to offer her something that fell in line with our brand and what’s going on out there. The line is really minimal, very comfortable and functional but also really beautiful.”The collection, which will be available starting today, will include 16 bralettes and 26 bottoms that will come in three different fabrics: cotton Modal, lace and mesh trimmed. The underwear silhouettes will range from the classic bikini brief to a boy short to a thong. There’s also a high-waisted style as well.The line, which retails from $12.50 to $32 will be sold on Madewell’s e-commerce site, select Nordstrom locations and within all of its 112 retail locations. Lee said that within Madewell stores, the merchandise will have its own dedicated fixture that will be displayed next to the brand’s sleep and lounge collection.Bralettes have been driving business for many intimate apparel retailers including Aerie and Victoria’s Secret. WWD previously reported that Millennials are rejecting padded and push-up styles for a more natural silhouette.While the retailer’s parent company J. Crew has struggled to maintain sales, Madewell has continued to grow and outpace its parent company.For its 2016 third-quarter earnings, J. Crew reported revenue for the company declined by four percent for the same period last year and J. Crew saw a seven percent drop to $488 million. Meanwhile, Madewell had a 12 percent gain, which brought its revenues to $88 million.Earlier this month, J. Crew filed a lawsuit against Wilmington Savings Fund Society, the successor agent under the firm’s term loan agreement, asking a New York State Supreme Court judge for an official seal of approval to initiatives last year that put 72 percent of the J. Crew U.S. trademarks, valued at $250 million, into a separate subsidiary and out of reach of lenders.J. Crew says its dealings with debt holders are becoming a “hostage” situation.
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The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
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Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
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@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)