Madewell is hopping on the bralette train.The retailer is moving into the intimate apparel category with a line of bralettes and underwear.“I feel like we’ve always been trying to find ways to get further into our girls' lives and it just made sense for us to be able to dress her inside and out,” said Joyce Lee, Madewell’s head of design. “We saw a gap in the market to offer her something that fell in line with our brand and what’s going on out there. The line is really minimal, very comfortable and functional but also really beautiful.”The collection, which will be available starting today, will include 16 bralettes and 26 bottoms that will come in three different fabrics: cotton Modal, lace and mesh trimmed. The underwear silhouettes will range from the classic bikini brief to a boy short to a thong. There’s also a high-waisted style as well.The line, which retails from $12.50 to $32 will be sold on Madewell’s e-commerce site, select Nordstrom locations and within all of its 112 retail locations. Lee said that within Madewell stores, the merchandise will have its own dedicated fixture that will be displayed next to the brand’s sleep and lounge collection.Bralettes have been driving business for many intimate apparel retailers including Aerie and Victoria’s Secret. WWD previously reported that Millennials are rejecting padded and push-up styles for a more natural silhouette.While the retailer’s parent company J. Crew has struggled to maintain sales, Madewell has continued to grow and outpace its parent company.For its 2016 third-quarter earnings, J. Crew reported revenue for the company declined by four percent for the same period last year and J. Crew saw a seven percent drop to $488 million. Meanwhile, Madewell had a 12 percent gain, which brought its revenues to $88 million.Earlier this month, J. Crew filed a lawsuit against Wilmington Savings Fund Society, the successor agent under the firm’s term loan agreement, asking a New York State Supreme Court judge for an official seal of approval to initiatives last year that put 72 percent of the J. Crew U.S. trademarks, valued at $250 million, into a separate subsidiary and out of reach of lenders.J. Crew says its dealings with debt holders are becoming a “hostage” situation.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)