By  on January 14, 2013

Maidenform will launch its new global The Art of Form brand platform this month in Amsterdam during Amsterdam Fashion Week.

The iconic 91-year-old bra and shapewear brand will present a formal runway fashion show on Jan. 26 at the Westergasfabriek, a renovated 19th-century industrial complex set in modern landscaped parkland located near Amsterdam’s city center.

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