By  on January 15, 2009

Surfers worldwide already know about Mavericks, a one-day, big-wave winter contest in northern California that can convene anytime from December through March and with just a 24-hour notice, as soon as the giant, fleeting swells arrive off the coast of Half Moon Bay.

Now, owners of the event are looking to make the competition a household name with ambitions to sell a Mavericks outdoors and après-sports apparel brand for men and women that goes beyond surfer chic.

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