SYDNEY — Nancy Ganz is shaping up for an international comeback.Next month, the PVH shapewear brand will be launched by its Australian and New Zealand distributor PVH Brands Australia into four House of Fraser stores and houseofraser.com in the U.K., followed by ten Neiman Marcus stores and neimanmarcus.com in August.The brand went quietly online in the U.S. in April on Lord & Taylor’s web site.Sydney-based PVHBA plans to expand the line into 21 House of Fraser and 25 Neiman Marcus stores by October, adding to its current 200 doors within Australia and New Zealand, where it touts Nancy Ganz as the leading shapewear brand.The three- to five-year plan, said PVHBA chief executive officer Craig Barnett, is to double the global store count to 400 within 12 months and 2,000 within three to five years, growing sales to 100 million Australian dollars, or $76 million at current exchange.“It’s a bit of a credit to us that PVH Corp. is entrusting us to take this worldwide, we’re quite honored but taking it very seriously,” said Barnett, who believes the brand’s positioning in Australia via more fashion-forward product and campaigns by photographers such as Vogue Australia regular Steven Chee helped it gain market share here, after it had faded in its home market."It's been out of the [U.S.] market for quite a while, really about five years," said Barnett. “I think the Americans tend to look at very distinct classifications of underwear, lingerie and shapewear and I think in Australia we’re less defined by category definitions and more inclined to go where we see the opportunity."When we walked into Neiman Marcus and Lord & Taylor and House of Fraser, they saw a very different product line to what they were expecting when they made a shapewear appointment with a bunch of Australians. They were surprised we’d broken the rules and showed them what we showed them. I think [the Americans] had locked themselves into a functionality area and the opportunity was beyond that, it had moved."The company will also exhibit the brand at the Mode City trade show from July 8 to 10 at Paris Expo Porte de Versailles, where it will unveil 19 new styles of traditional shapewear, shaping lingerie and a new shaping activewear capsule — the latter including leggings in two different lengths, a tank top and an activewear brief.In total there are 75 stockkeeping units in a size range of XS to XX, with retail prices starting at 39.95 Australian dollars, or $30.25, for the Sweeping Curves Everyday Brief and reaching 199.95 Australian dollars, or $151.42, for the new Snow White Bridal Corset.The brand’s bestseller is a new product that was launched earlier this year: the Body Architect High Waisted Brief, which retails for 79.95 Australian dollars, or $61.Formed in February 2014 as a joint venture between PVH Corp. and the listed, Sydney-based Gazal Corporation Limited, which acquired the Nancy Ganz license from its former owner Warnaco in 2003, PVHBA is the local distributor for brands including Calvin Klein, Tommy Hilfiger, Van Heusen, Pierre Cardin, Hold Me Tight, Spanx and Bracks.Under the terms of the joint venture, PVHBA also entered into a perpetual license with PVH Corp. for Nancy Ganz for all territories beyond Australia and New Zealand.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.