The ING New York City Marathon on Sunday is more than a 26.2-mile test of endurance and character — it’s a major marketing opportunity.
Companies ranging from Asics, the marathon’s apparel and footwear sponsor, to DKNY and Tiffany & Co. will tap into the international attention the race generates with specially branded merchandise, events and other promotions.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)