Four brands showing for the first time at the Outdoor Retailer Summer Market, Aug. 6 to 9 in Salt Lake City.

Brand:
Greenola Style

Designers: Jennifer Moran and Elizabeth Marczak

Booth: PV2270

Based In: Chicago

Years In Business: Five

Backstory: Attempting to bridge the gap between fashion-forward and ethically designed accessories, Greenola Style offers an edgy line of jewelry, hats and scarfs handmade by artisans in Bolivia and Kenya.

RELATED STORY: Outdoor Retailer Preview — Yoga, Ath-leisure Set the Pace >>


“After spending some time in South America, I met artists in communities that were doing some fabulous work and I saw the opportunity for collaboration and an international market,” Moran said.

While creating each collection, both designers leaveChicago to work alongside the artisans. Using locally sourced materials like alpaca, a naturally hypoallergenic material, the designers mix the countries’ cultural traditions with a current design approach to keep their pieces on trend.

“As a brand, we try to celebrate traditional artists and techniques like weaving and metalsmithing, but we also help them design in a modern world,” Moran said.

The collection, which is sold in roughly 400 stores within the U.S. as well as Canada, Japan, England and Australia, recently expanded its reach to Athleta stores nationwide and will pop up in Tom’s marketplace for the holiday season. Wholesale prices start at $4 for a bracelet and $40 for scarves.

Inspiration: “Everything we do is made by the hands of our artisans living in these marginalized regions of the world,” Marczak said. “There is always a story behind every piece.”

— Sarah Tooker

NEXT: Beyond Yoga >>


load comments
blog comments powered by Disqus