The online company, which sells bras and underwear, recently launched a separate boutique on its shop aimed at independent brands.
Natalia Martorell, who served as senior vice president of merchandising at Marc by Marc Jacobs, has teamed with Lisa Mullan to create a line of women’s underwear.
Lawrence, who has modeled as an Aerie Real Role Model since 2014, is deepening her relationship with the brand.
The nonprofit intimate apparel organization will recognize Aerie, Under Armour, Norman Collier, Cupid Foundations and Tianhai Lace Company.
Andy Spade, who cofounded the loungewear line in 2013, believes underwear will be its largest category.
The economic climate, bad weather in many markets, terrorist attacks in Europe, political unrest in France and the show’s move to Lyon all hindered traffic.
The deal sees Puma providing rehearsal athletic attire to all ranks of the company, and dancers will appear in Puma campaigns.
Three Graces London, Matthew Williamson, Charlotte Olympia among labels that lounge.
The line will launch on June 20.