Irina Shayk in Intimissimi #insideandout campaign.


Intimissimi Features Fully Clothed Subjects in New Lingerie Campaign

Mario Testino shot Dakota Johnson, Irina Shayk, Ana Ivanovic and Ella Mills for the Italian brand’s #INSIDEANDOUT marketing initiative.

clock September 14, 2017Aria Hughes

Thinx Organic Cotton Underwear


Thinx Moves Into Cotton

The innerwear brand has introduced a line of period-proof, organic cotton underwear.

clock September 7, 2017Aria Hughes

Happy Socks Hysteria


Happy Socks Goes After Women

The Swedish sock brand has introduced Hysteria, a fashion-forward line that will target Millennial women.

clock August 28, 2017Aria Hughes

CurveNY trade show at Jacob Javits Center.


Intimate Apparel Brands Focus on Innerwear as Outerwear

Multifunctional innerwear was the prevailing trend at the Curve New York trade show.

clock August 11, 2017Aria Hughes

HyperFocal: 0


Paramour by Felina Introduces Nursing Bras

The intimate apparel brand, which caters to curvy women, is making its first foray into the category.

clock August 7, 2017Aria Hughes

Jockey Seamfree Air True To You


Jockey Courts Younger Customer

The innerwear brand is making product to appease Millennials and Generation X.

clock August 4, 2017Aria Hughes

Panache Find Your Fit campaign.


Panache Introduces ‘Find Your Fit’ Campaign

The intimate apparel brand documents women being fitted in the correct size bra for its new campaign.

clock August 2, 2017Aria Hughes

Sofia Vergara


Sofia Vergara to Launch Underwear Subscription Service

The actress has teamed up with entrepreneur Renata Black on EBY, which will donate a portion of its sales to underprivileged women.

clock August 1, 2017Aria Hughes

Looks from Bench/Body.


Bench/Body Seeking a Foothold in U.S.

The brand is the largest underwear label in the Philippines.

clock July 14, 2017Jean E. Palmieri

Mode City and Interfilière Intimate Apparel Trade Shows in Paris


Lingerie and Beachwear Market in Upbeat Mood for Mode City

The Paris lingerie and beachwear show saw its first uptick in visitor numbers since 2011.

clock July 14, 2017Alex Wynne

The 40th anniversary edition of the Champion Absolute Sport Bra.


Champion Celebrates 40th Anniversary of the Jogbra

The first iteration was created by stitching two upside down jock straps together.

clock July 3, 2017Jean E. Palmieri

Komar's Jersey City headquarters.


Komar Acquires BedHead Pajamas

The California sleepwear brand will continue to be made in the U.S.

clock June 30, 2017Aria Hughes

Jockey Outdoor


Jockey Introduces Outdoor Sport Collection for Men

The brand is betting big on the outdoors category.

clock June 23, 2017Aria Hughes

Harper Wilde


Harper Wilde Aims to Simplify the Bra Shopping Experience

Jenna Kerner and Jane Fisher, Wharton graduates who cofounded the start-up, want to disrupt the intimate apparel industry.

clock June 23, 2017Aria Hughes

Nancy Ganz 'Lingerie with Benefits' collection.


Nancy Ganz Shapewear to Relaunch Globally

After a refresh by its Australian and New Zealand distributor, the brand is being relaunched in the U.K., U.S. and Europe.

clock June 15, 2017Patty Huntington

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