Meet Squeem, the Ashley Graham-Approved Shapewear Line

Squeem could become Spanx’s biggest competitor, or its best counterpart.

clock March 7, 2017Aria Hughes

Curve NY


Intimate Apparel Buyers and Retailers Upbeat at CurveNY

Pajama dressing and the body-positive movement is impacting the innerwear industry in a positive way.

clock March 2, 2017Aria Hughes

A look from Madewell's new intimate apparel collection.


Madewell Gets Behind Bralettes

The brand is introducing a line of intimate apparel.

clock February 7, 2017Aria Hughes

Salon de la Lingerie and Interfilière Trade Shows See Renewed Creativity in Paris


French Corsetry Labels Pull Out the Stops at SIL

Buyers praised the renewed creativity at the Salon International de la Lingerie and Interfilière shows as brands and suppliers focused on newness to buck the difficult market.

clock February 2, 2017Alex Wynne

Dean Dan Caten


Dsquared2, ISA SpA Renew Licensing Agreement

The partnership has been extended through 2019.

clock January 23, 2017Alessandra Turra

Victoria's Secret Swim 2016 Catalogue vover featuring Elsa Hosk.


Victoria’s Secret Adopts Policy on Controversial Wood-Based Fabrics

L Brands, parent of Victoria’s Secret, joins a growing list of fashion companies looking to address deforestation and human rights abuses in their supply chains.

clock January 20, 2017Lisa Lockwood

Yandy Collection

Intimates Names Thom Brodeur Chief Executive Officer

Brodeur is an e-commerce veteran whose worked at companies including GoDaddy, Marketwired and Maria Shireen.

clock January 11, 2017Aria Hughes

A sneak peek at Simone Pérèle's fall 2017 collection.


Third Generation Takes Simone Pérèle Into the Future

The veteran French lingerie brand, winner of SIL’s Designer of the Year award for 2017, will introduce a new brand image in 2017 and is looking to communicate more with consumers, expand online and grow its store footprint.

clock December 16, 2016Alex Wynne Hauet

Brayola Boutique


Intimates E-tailer Brayola Looks to Triple Sales in 2017

The online company, which sells bras and underwear, recently launched a separate boutique on its shop aimed at independent brands.

clock December 15, 2016Kari Hamanaka

Uwila Warrior


Former Marc by Marc Jacobs Executive Launches Intimate Apparel Brand Uwila Warrior

Natalia Martorell, who served as senior vice president of merchandising at Marc by Marc Jacobs, has teamed with Lisa Mullan to create a line of women’s underwear.

clock December 13, 2016Aria Hughes

Iskra Lawrence Aerie


Model Iskra Lawrence Signs Exclusive With Aerie for Swim and Intimate Apparel

Lawrence, who has modeled as an Aerie Real Role Model since 2014, is deepening her relationship with the brand.

clock December 12, 2016Aria Hughes



Komar Launches First TV Commercial for Cuddl Duds

The sleep and intimate apparel manufacturer is betting big on Cuddl Duds.

clock November 30, 2016Aria Hughes

Dita Von Teese 2016 Femmy Awards


The Underfashion Club Reveals Honorees for the 2017 Femmy Awards

The nonprofit intimate apparel organization will recognize Aerie, Under Armour, Norman Collier, Cupid Foundations and Tianhai Lace Company.

clock November 21, 2016Aria Hughes

Sleepy Jones' underwear


Sleepy Jones Introduces Men’s and Women’s Underwear

Andy Spade, who cofounded the loungewear line in 2013, believes underwear will be its largest category.

clock November 14, 2016Aria Hughes

The campaign for Hu, Pharrell Williams' collaboration with Adidas.


Pharrell Williams, Adidas Set ‘Human’ Project

A new apparel and sneaker line called Hu is meant to celebrate human diversity and break down color barriers.

clock September 26, 2016Miles Socha

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