The manufacturing firm will develop, produce and distribute Calvin Klein innerwear for the boys’ and girls’ category.
The company has signed a licensing deal with Gelmart International to produce and distribute the collection.
It’s called #GoodMorningDKNY.
Squeem could become Spanx’s biggest competitor, or its best counterpart.
Pajama dressing and the body-positive movement is impacting the innerwear industry in a positive way.