In time for the Olympics, J.C. Penney is pumping up its activewear department by launching Xersion on Aug. 8 at 600 of its 1,074 stores.
The collection is Penney’s first attempt at designing and developing its own performance brand with a modern take. Penney’s already sells SJB Active in women’s and Simply for Sports for men, but the look of those private labels is traditional. Penney’s also carries Adidas and Nike merchandise as well as Champion sports bras.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"