Puma AG's latest venture into celebrity territory is the Luke Wilson and Johan Edfors Special Edition Golf Collection for men and women, inspired and endorsed by the actor and pro golfer.
The concept "goes back to our sport lifestyle mantra," said Robert Philion, International Business Unit manager for Puma Golf. Wilson and Edfors embody the Puma ideology of fusing athleticism with aestheticism, evincing their signature, easy styles as part of an active lifestyle, Philion said.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"