HUNTINGTON BEACH, Calif. — Roxy, Quiksilver’s surf-inspired junior brand that racked up $647 million in sales last year, is getting a big sister.
Next fall, under the parent brand, Quiksilver will kick off a young contemporary line aimed at 18 to 24 year-olds who outgrew Roxy, as competitors in the action sports industry, such as Nike-owned Hurley, boost the fashion quotient in their women’s divisions and Roxy skews even younger by introducing infants’ clothing. In addition, Quiksilver aims to extend its roots out of board sports into a global arena with more general appeal.
“The biggest challenge is fast fashion,” said Quiksilver president Bernard Mariette at Quiksilver’s headquarters here.
Declining to disclose Quiksilver’s investment and sales forecast for the new women’s initiative, Mariette is bullish that the 118 styles in the first collection — including a sheer top retailing for less than $100 that conjures a banker’s shirt mixed with a peasant blouse, $89 gray-tinted skinny jeans and a $120 silk minidress — will attract women in their 30s and 40s as well.
“It has the potential to be as big as Roxy,” he said.
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In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
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BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
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