For the last 13 years, husband-and-wife team Anthony and Celeste Lilore have owned a business together called NoChairs, which makes fabric-based private label items for clients from Marc Jacobs to Exhale Spas. This spring, they are launching a yoga and lounge line called RESTORE that is even closer to the eco-friendly couple's heart.
"The tag line for NoChairs is 'stand for something,' and this is what we stand for: activism, commerce and environmental preservation," Anthony said, noting they ride their bikes everywhere. "This is an offshoot of how we live our lives."
RESTORE — an acronym for Responsible, Earth-friendly, Sustainable, Technological, Organic, Recyled, Ergonomic — is made in New York (preserving the Garment District is important to the couple, whose business is headquartered at 325 West 38th Street), uses organic fabrics, and gives back 1 percent of its proceeds to Onepercentfortheplanet.org.
While NoChairs is about a $750,000 wholesale business, the Lilores predict RESTORE will pass that in its first year. They estimate it will do $1.2 million in wholesale volume and $5 million in its second year.
Launching in March, the line is initially targeting hotels and spas. "You go to these venues to restore your health and well-being, which is consistent with the philosophy of the brand," Celeste said. "The goal is to do a tight collection that can be reordered on a regular basis. Because we produce locally, the turnaround is about a month."
Wholesaling from $29 to $74, the 15-piece women's line includes yoga pants, capri pants, sports bras, draped yoga tops with built-in bras, zip-up jackets and a dress. The line uses fabrics such as organic supima cotton and tissue jersey, in black and white and low-impact dyed blues, reds and pinks. Anthony, who studied at Parsons The New School for Design, designs the line.
"The clothing crosses over technically and functionally from workoutwear to something you can go out in," Anthony said.
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