NEW YORK — Rosa Chá designer Amir Slama is leaving the company he founded 21 years ago. Alexandre Herchcovitch, a Brazilian designer who was recommended by Slama for the job, will become the brand’s creative director.
A swimwear company with rarified styles such as jewel-like necklaces on tops, embroidery with ropes and shells and elaborate patchworks of fabric, Rosa Chá had worldwide sales of $20 million in 2008. Prices range from $200 to $650 for bathing suits. The company operates 22 stores in Brazil, plus units in Lisbon and Istanbul, and opened its first Manhattan location on SoHo’s West Broadway in August.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)