Lisa Mullan and Natalia Martorell wanted to produce women’s underwear that was as comfortable as they were beautiful, so they partnered up to launch Uwila Warrior — the brand’s logo is an owl, which translates to “uwila” in German.
“We saw a void in the women’s underwear market. You could buy museum quality lingerie, but you couldn’t wear it during the day. And then you could buy shapewear, but when you got a glimpse of yourself in the mirror it’s not so cute,” Martorell said. “You could also wear a thong, but many of the laser cut and seamless options are very utilitarian. We wanted to create a line that was fun and had a sense of humor.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)