By  on May 16, 2016
Superfit Hero leggings.

Serial tech entrepreneur Micki Krimmel wasn’t motivated to start Superfit Hero because body-positive brands were trending. She started it because she couldn’t find athleticwear in her size.

Superfit Hero is an online apparel company that sells high-performance athletic clothing that goes up to size 3X. It is designed from the start for large, athletic women, not just a scaled-up size 4.

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