By  on July 31, 2013

It's been a tough year for swimwear.

Hurricane Sandy ushered in back-to-back seasons of extreme weather on the East Coast, from incessant rain to heat waves that dampened sales. Retailers could only focus on liquidating merchandise to make way for brighter days ahead as they attended Miami Swim Week, July 18 to 23. The key seems to be a new interest in activewear as a way to get business percolating.

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