By  on July 10, 2013

Whether actively involved with water sports or inspired by the trending beach and surf culture worldwide, designers of these hip brands offer a fresh spin to their assortments with signature prints, bold splashes of color and specialty fabrics. Among the new offerings are figure-flattering Neoprene or lightweight microfiber blends of elastane with nylon and polyamide, as well as tops and cover-ups that can be worn on the beach, to a poolside party or on the club circuit.

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CYNTHIA ROWLEY: SURF’S UP

Many people might think of ready-to-wear designer Cynthia Rowley as being happiest wearing one of her trendy dress designs — not a Neoprene wet suit.

But Rowley is a fierce water sports enthusiast, and she says she would rather be surfing, stand-up boarding, snorkeling or swimming any day of the week in one of her sporty swimsuits or printed wet suits.

Rowley’s passion for water sports is translated into her swimwear designs, which have been created in-house since 2012. She says she got into the swim business after she couldn’t find a wet suit that was functional and stylish.

“Being such a water sports person, I hated he idea of wearing ugly wet suits…so I thought it would be great if I designed crazy, killer wet suits that are printed in Italy and sent to Asia to be made with welded seams,” said Rowley.

“I think it’s important for fashion brands to stay relevant, and for me, swimwear is part of my brand identity, and that’s very important. Fitness, health, sun and surf are all part of me and my brand ID. It underscores the importance of a healthy lifestyle.”

The designer further noted that her company has developed a “breathable and bonded” Neoprene fabric that will eventually be used in other categories.

“I’ve been using it in the rtw collection for a couple of years,” quipped Rowley.

Cynthia Rowley swimwear will be exhibited at SwimShow for the first time.

Suggested retail will average $225 for bikinis, $235 for one-piece suits, $195 for rash guards and $210 to $350 for wet suits.

 

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