Here, a look at designer brands to keep an eye on for cruise and spring.
Brand: Alé by Alessandra
Designer: Alessandra Ambrosio
Based in: Los Angeles
Showing: Miami Swim Show, Booth #417
Founded: 2014; Making debut at Miami Swim Show, July 19-22. Back story: Victoria’s Secret Angel Alessandra Ambrosio launched her first apparel venture this year — a capsule collection for California boutique chain Planet Blue. Her first swim line, produced by Los Angeles-based swimwear specialist Lunada Bay, has been a passion project for both partners since Day One.
“Brazilian women live in their swimwear. If it’s at the beach or under a sundress, we always love to mix and match and it is a key point of our fashion. Brazilian beauty is all based on the body, so swimwear is a big part of that,” said Ambrosio.
“Alessandra’s love of swim and her personal style are the perfect combination. She has a Brazil-meets-Malibu aesthetic and we tried to stay true to that,” said Susan Crank, president and chief executive officer of Lunada Bay, of Ambrosio’s two homes.
The line comprises microfiber tactel bikini separates ($40 to $72 wholesale) and strappy monokinis ($88 to $94) and silk cover-ups ($64 to $150), about 75 pieces in all. Crank said Ambrosio’s knowledge of prints drives the collection, from a Carnival-inspired pattern to feathers, desert motifs, tie-dyes and tribal. There are eight print stories in all, plus a solid range in jewel and earth tones.
Embellishments include jewelry-style beads, braided belts and dip-dyed fringe. Said Ambrosio, “Lunada Bay followed through with seeing my inspiration. The fabric choices are luxurious and they really worked with me to design my favorite moods and feelings into the prints. [There were] many fittings with me to develop the perfect fits for the suits, especially bikinis.”
There are four bottom styles: Malibu, Boa, Brazil and Pequeño (the tiniest), all with a hint of cheekiness (literally — as in butt cheeks).
The Brazilian cuts are not for everyone, but Crank said they’re not trying to be. The idea was to stay true to Ambrosio’s style.
“Brazilian bikinis are cut differently, they have very small bottoms. I feel the American market is getting better at covering all types and integrating the signature Brazilian cut. But in Brazil, less is better,” said the model and mother of two. Inspiration: Ambrosio said the Tied & True tie-dye suits with the different colored tassels were her favorite: “Very boho chic, very me.” — Marcy Medina
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)