Here, a look at designer brands to keep an eye on for cruise and spring.

Brand:
Alé by Alessandra

Designer: Alessandra Ambrosio

Based in: Los Angeles

Showing: Miami Swim Show, Booth #417

Founded: 2014; Making debut at Miami Swim Show, July 19-22.

Back story:
Victoria’s Secret Angel Alessandra Ambrosio launched her first apparel venture this year — a capsule collection for California boutique chain Planet Blue. Her first swim line, produced by Los Angeles-based swimwear specialist Lunada Bay, has been a passion project for both partners since Day One.

“Brazilian women live in their swimwear. If it’s at the beach or under a sundress, we always love to mix and match and it is a key point of our fashion. Brazilian beauty is all based on the body, so swimwear is a big part of that,” said Ambrosio.

“Alessandra’s love of swim and her personal style are the perfect combination. She has a Brazil-meets-Malibu aesthetic and we tried to stay true to that,” said Susan Crank, president and chief executive officer of Lunada Bay, of Ambrosio’s two homes.

The line comprises microfiber tactel bikini separates ($40 to $72 wholesale) and strappy monokinis ($88 to $94) and silk cover-ups ($64 to $150), about 75 pieces in all. Crank said Ambrosio’s knowledge of prints drives the collection, from a Carnival-inspired pattern to feathers, desert motifs, tie-dyes and tribal. There are eight print stories in all, plus a solid range in jewel and earth tones.

Embellishments include jewelry-style beads, braided belts and dip-dyed fringe. Said Ambrosio, “Lunada Bay followed through with seeing my inspiration. The fabric choices are luxurious and they really worked with me to design my favorite moods and feelings into the prints. [There were] many fittings with me to develop the perfect fits for the suits, especially bikinis.”

There are four bottom styles: Malibu, Boa, Brazil and Pequeño (the tiniest), all with a hint of cheekiness (literally — as in butt cheeks).

The Brazilian cuts are not for everyone, but Crank said they’re not trying to be. The idea was to stay true to Ambrosio’s style.

“Brazilian bikinis are cut differently, they have very small bottoms. I feel the American market is getting better at covering all types and integrating the signature Brazilian cut. But in Brazil, less is better,” said the model and mother of two.

Inspiration:
Ambrosio said the Tied & True tie-dye suits with the different colored tassels were her favorite: “Very boho chic, very me.”

— Marcy Medina

NEXT: Ward Whillas >>


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