By  on October 27, 2008

The Limited is launching its first collection of intimate apparel, bearing the Bendon label, on Nov. 3.

Bendon Ltd. is a 60-year-old lingerie company and brand based in New Zealand with estimated annual revenues in excess of $150 million. It manufactures intimates, including full-figure Fayreform bras, and has two designer licenses: Elle Macpherson Intimates and Stella McCartney Intimates. In the joint partnership with The Limited, the Bendon name will be marketed as Intimates by Bendon for The Limited, while hangtags and the label will feature the Bendon name.

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