By  on March 1, 2012

PARIS  Lingerie veteran Assya Hiridjee will announce today the purchase of a former Lejaby factory in Bourg-en-Bresse, France, as part of her plans to launch a new French lingerie brand, Monette, in spring 2013.

Hiridjee, a former designer for intimates firm Princesse Tam Tam and the sister of its founder, will also hire around 50 former Lejaby factory workers, who have been largely unemployed since the beleaguered firm shut the factory in 2010.

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