Triumph International, based in Munich, has a 120-year love affair with intimate apparel. Now the company, which has annual wholesale sales in excess of $2.5 billion, is spreading its lingerie-loving gospel to the academic world by launching the Triumph Inspiration Award.
The award is a worldwide design competition that concludes Thursday in Beijing, about a week before the Summer Olympics kick off in the Chinese capital. The aim of the competition is for students from 31 countries and 70 design schools to find a “fresh perspective” on innerwear, according to Triumph officials.
With the TIA, Triumph hopes to bring attention to the creative and conceptual design of intimate apparel. The first round of eliminations was recently completed and contest organizers are primed for the Beijing finals that will feature the finalists’ showpieces: products that demonstrate their vision, and in many cases, their flair for the dramatic. As an example, Australian finalist Kimberly Lim, who considers her piece a “mixture of both robotic and seductive,” cites motion pictures “Metropolis,” “Galaxina” and “Terminator 3” as inspirations for her creation.
The first-place winner will have the opportunity to adapt his or her piece into a commercially viable item, which Triumph said will be featured in select Triumph stores worldwide. Two runners-up will receive monetary prizes of 10,000 and 5,000 euros, respectively, or $15,600 and $7,800 at current exchange. Judging the student designs is a panel, which includes photographer Ellen von Unwerth, model Helena Christensen, Sarah Lerfel of Colette and design duo Viktor Horsting and Rolf Snoeren of Viktor & Rolf.
For French finalist Noemi Ben Nun, the TIA presents an opportunity for students to leave their comfort zones. “It is easy to isolate ourselves in our creations,” she said. “The TIA invites us to open our eyes and minds, and get stimulation from the world.”
Students have been taking the competition seriously, according to Merve Liebelt, Triumph’s communications director.
“The level of creativity and also in many cases the technical perfection, has been much higher than we dared hope for,” said Liebelt, adding he has confidence in the TIA program’s future.
Even though the winner’s final product will eventually make its way into stores, Liebelt insists that the aim of future contests will remain, as the award’s moniker suggests, to inspire design students. It also serves as a reminder to the international intimates community that “creative and unique pieces can be absolutely wearable.”
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)