Triumph International, based in Munich, has a 120-year love affair with intimate apparel. Now the company, which has annual wholesale sales in excess of $2.5 billion, is spreading its lingerie-loving gospel to the academic world by launching the Triumph Inspiration Award.

The award is a worldwide design competition that concludes Thursday in Beijing, about a week before the Summer Olympics kick off in the Chinese capital. The aim of the competition is for students from 31 countries and 70 design schools to find a “fresh perspective” on innerwear, according to Triumph officials.

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