By  on December 16, 2016
A sneak peek at Simone Pérèle's fall 2017 collection.

CLICHY, France — In a market where traditional lingerie brands continue to struggle with lackluster sales, one historic French brand is looking to the future.

Thirty-something first cousins Mathieu Grodner-Pérèle and Stéphanie Pérèle took over the reins last year at the house founded by their grandmother, Simone Pérèle, back in 1948. After studying at business school and cutting their teeth outside the family firm, Grodner-Pérèle is now general manager of Groupe Simone Pérèle, while Stéphanie Pérèle is director of image and products.

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