Third Generation Takes Simone Pérèle Into the Future
The veteran French lingerie brand, winner of SIL’s Designer of the Year award for 2017, will introduce a new brand image in 2017 and is looking to communicate more with consumers, expand online and grow its store footprint.
A sneak peek at Simone Pérèle's fall 2017 collection.
CLICHY, France — In a market where traditional lingerie brands continue to struggle with lackluster sales, one historic French brand is looking to the future.
Thirty-something first cousins Mathieu Grodner-Pérèle and Stéphanie Pérèle took over the reins last year at the house founded by their grandmother, Simone Pérèle, back in 1948. After studying at business school and cutting their teeth outside the family firm, Grodner-Pérèle is now general manager of Groupe Simone Pérèle, while Stéphanie Pérèle is director of image and products.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)