By  on November 17, 2008

The plan to build La Perla into a worldwide brand is taking shape.

La Perla has evolved from a traditional family owned lingerie and intimates company to a modern operation seeking to build brand equity since private equity firm JH Partners LLC acquired a 70 percent stake in July 2007. The acquisition of La Perla Group was completed in October when JH Partners purchased the remaining 30 percent held by Nute Partecipazioni, a business operated by the founding Masoti family.

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