“Women’s can be as big as if not bigger than men’s,” said Kevin Plank, chairman and chief executive officer, on a conference call with analysts. Women’s already makes up $500 million-plus of the company’s revenues, which last year weighed in at $2.33 billion.
Under Armour plans to shine a spotlight on its women’s business next week with a campaign that includes a TV ad featuring Misty Copeland, soloist with the American Ballet Theater.
“So, yes, it’s a ballerina in an Under Armour ad,” Plank said, making a reference to the brand’s more masculine image.
But he added that Copeland’s rise in the dance community is reflective of the brand and that her “athleticism is overwhelming and will communicate that in a fully integrated way including an online presence markedly different from what we’ve done in the past.”
Plank said athletic brands have long celebrated women on the playing field and tennis courts, but that the conversation is now turning to a broader range of activities, from running and spin to yoga and mountain biking.
Activewear is one of the hottest categories in fashion right now, with looks making the jump from gym to street and, to some cases, taking share from other standby categories, such as denim.
“The growth opportunities for the Under Armour brand are abundant,” Plank said, pointing to not just the women’s business, but also international, connected fitness, direct-to-consumer and footwear.
The company’s revenues for the quarter ended June 30 jumped to $609.7 million from $454.4 million — a result that came in more than $35 million ahead of what analysts projected. Apparel revenues rose 35 percent to $420 million in the quarter.
Earnings, however, just inched ahead. The company’s net profits rose 0.7 percent to $17.7 million from $17.6 million. Earnings per share were flat at 8 cents.
Investors liked what they saw and pushed the stock up 14.7 percent to $69.55 on Wall Street.
Under Armour now expects its revenues for the year to range from $2.98 billion to $3 billion, up from the prior forecast of $2.88 billion to $2.91 billion.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)