“Women’s can be as big as if not bigger than men’s,” said Kevin Plank, chairman and chief executive officer, on a conference call with analysts. Women’s already makes up $500 million-plus of the company’s revenues, which last year weighed in at $2.33 billion.
Under Armour plans to shine a spotlight on its women’s business next week with a campaign that includes a TV ad featuring Misty Copeland, soloist with the American Ballet Theater.
“So, yes, it’s a ballerina in an Under Armour ad,” Plank said, making a reference to the brand’s more masculine image.
But he added that Copeland’s rise in the dance community is reflective of the brand and that her “athleticism is overwhelming and will communicate that in a fully integrated way including an online presence markedly different from what we’ve done in the past.”
Plank said athletic brands have long celebrated women on the playing field and tennis courts, but that the conversation is now turning to a broader range of activities, from running and spin to yoga and mountain biking.
Activewear is one of the hottest categories in fashion right now, with looks making the jump from gym to street and, to some cases, taking share from other standby categories, such as denim.
“The growth opportunities for the Under Armour brand are abundant,” Plank said, pointing to not just the women’s business, but also international, connected fitness, direct-to-consumer and footwear.
The company’s revenues for the quarter ended June 30 jumped to $609.7 million from $454.4 million — a result that came in more than $35 million ahead of what analysts projected. Apparel revenues rose 35 percent to $420 million in the quarter.
Earnings, however, just inched ahead. The company’s net profits rose 0.7 percent to $17.7 million from $17.6 million. Earnings per share were flat at 8 cents.
Investors liked what they saw and pushed the stock up 14.7 percent to $69.55 on Wall Street.
Under Armour now expects its revenues for the year to range from $2.98 billion to $3 billion, up from the prior forecast of $2.88 billion to $2.91 billion.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia