Business Models
Two supermodels plan to spread lingerie joy around the world: Gisele Bündchen and Bar Refaeli.

Bündchen, a former Victoria’s Secret Angel who gleaned inspiration from the VS catwalk, plans to turn her namesake lingerie collection into a global brand. Launched last May, Bündchen’s line is carried in Latin America, Portugal, Japan, Israel and at Gbintimates.com.br. Prices range from $20 for panties to $160 for a camisole or corset. Her inspiration for the summer collection includes burlesque looks of Fifties cabaret dancers with lots of garters, lace, ribbons and ruffles, and a Leo group of leopard-print microfiber with black lace.

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