By  on May 18, 2017
Undies

The team behind Undies.com is tweaking its original concept.

The site, which sells intimate apparel from its Undies.com brand, launched in November 2015. Amy Riordan, Undies.com's president and chief marketing officer, said based on findings from the past year, they decided to switch up the branding and create a new tag line, “Fashion at the First layer.”

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