Miami swim week has reached a new high-water mark.
As attendees navigated last week’s zenith of collections at Swim Association of Florida’s 29th annual SwimShow at the Miami Beach Convention Center, Salon Allure at the W hotel from July 16-19, runway shows around Mercedes-Benz Fashion Week Swim at the Raleigh, off-site showrooms and all sorts of events, the term tossed around most was “overwhelming.” There was a lot of innovation and variety to digest from one of the strongest selections in seasons.
“Retailers are having a hard time narrowing down the newness,” said Paulette Thompson, swimwear analyst for trend forecasting firm The Doneger Group.
“We’re having a field day with all these trends,” agreed Howie Greller, vice president of merchandising for Manhattan Beachwear, which licenses 17 brands such as Modern Amusement, a new preppy line from the creator of Mossimo, and a repositioned Puma.
SAF executive director Judy Stein said this was SwimShow’s largest turnout with 8,200 attendees, a 15 percent increase from last year, and more buyers from the U.K. and Europe. Exhibitors also hit a new high, with 400 showing 2,500 brands including 100 new vendors. She said she hadn’t seen this level of enthusiasm since 2008.
“There was a positive atmosphere and the feeling of a rebounding retail market,” she said. “Buyers [appreciated] that designers are designing again, and it translated to sales.”
Melisa Belinger, director of merchandising for Everything but Water, an Orlando-based specialty chain with 58 stores, was among them: “[There was] an abundance of fresh product and a cohesive color palette.”
Salon Allure hosted 350 visitors, 130 of which were new, according to event producer Rick Fatzinger. Approximately 1,100 people came out for opening-night runway shows over the pool for Melissa Odabash and Julien MacDonald’s new collaboration, followed by a group presentation of 30 designers.
At the two trade shows, any vestiges from swim’s frumpy or run-of-the-mill past had been erased. Like many categories, it’s been overhauled for a fitter consumer with a youthful attitude who favors the same contemporary styles as in apparel.
“Even our conservative customer goes for statement one- pieces,” said Gottex creative director Molly Grad.
Other key trends like saturated color, ethnic looks, tribal prints, fringe, crochet, lace, color blocking, tea rose florals, nautical, wild print mixes, high-waisted retro bottoms and bandeaus came across as modern.
Mother Nature is playing her part, too. Last year’s cold, rainy spring and June gloom gave way to heat wave or perfect holiday conditions across the country this year — driving consumers to the nearest swimming hole.
Laurel Jones, owner of Swimwear Solution boutique near Kansas City, Mo., reported “fantastic” sales. “June increased 16 percent from last year, and July, which usually wanes, is still going strong because of the heat,” she said, though her buying budget remains the same.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)