NEW YORK — The fantasy world of a make-believe Snow Queen and her Snow Angels swathed in Swarovski Elements took over the Victoria’s Secret offices in Manhattan Wednesday evening.
In an exclusive behind-the-scenes look at the upcoming Victoria’s Secret Fashion Show, Angels were being fitted into fairy-tale-inspired costumes, while artisans, beaders and costumers were literally sewing up the final details on costumes and accessories for the fashion extravaganza. The annual show is scheduled for Nov. 13 at the 69th Regiment Armory here.
Adding glitz and glam to the lingerie pilgrimage attended by the global media is Swarovski, which since 2002 has been providing crystals that adorn the costumes, as well as jewelry and footwear created by Nicholas Kirkwood. This year, 20 custom Swarovski creations will be modeled by some of Victoria’s Secrets’ most famous Angels, including Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima, Behati Prinsloo, Candice Swanepoel and Lindsay Ellingson.
A special addition to this year’s venue will be 3-D printed technology combined with what Alexandria Nahlous, senior media manager for Swarovski North America Ltd., calls “custom-produced crystal fabric” — shimmering, multicolor coated crystals inspired by the northern lights, or aurora borealis.
“This is incredible for us because we’re looking at the future of costume design, instead of looking at archival pieces,” said Nahlous.
The “AB effect” will underscore the show’s Snow Angels finale, in which Swarovski and Victoria’s Secret will showcase a high-tech costume designed by architect Bradley Rothenberg from 3-D printing company Shapeways. The costume was made to precisely fit Ellingson from a 3-D scan of her figure, while 3-D computer printing technology was used to create the geometric filigree characteristics of the design’s snowflake motif, which will be encrusted with millions of illuminating Swarovski crystals.
“It will be the most elaborate show with the most elaborate costumes we’ve ever done,” said Monica Mitro, executive vice president of communications and events at Victoria’s Secret.
“The Snow Queen is the iconic ice queen, and her Snow Angels are very angelic. Almost everyone will have a wing, a crown or feathery-looking capes embellished with AB crystals,” said Mitro.
Sophia Neophitou-Apostolou, collection creative director, interjected, saying the technology and AB crystals used to create the Snow Queen costume is “very clever.
“It’s really an industrial material, but it looks like a really fine lace.…We wanted her to look like a snowflake, a very fragile snowflake,” explained Neophitou-Apostolou.
Mitro further noted this year’s show budget will be “higher” than the 2012 edition, for which Victoria’s Secret reportedly spent more than $12 million. In addition to top models and artisans, the high-ticket budget for the runway show will include hair and makeup teams led by Orlando Pita and Tom Pecheux, as well as musical entertainment by Taylor Swift, Fall Out Boy, A Great Big World and Neon Jungle. Rihanna, Justin Bieber and Bruno Mars headlined the 2012 show.
Mitro said the show’s opening theme — “British Invasion” — will celebrate “all things British, ranging from London bobbies and a Curly Queen to Psychedelic Girls” gleaned from the Sixties. The show’s six segments will include a jazz-inspired vignette from the Twenties, as well as a Pink number with a fresh, collegiate spin.
Regarding marketing, social media initiatives will include CBS and VS Twitter and cheat tweets #VSFashionShow and #CBS. The show, which is not broadcast live, will be taped on Nov. 13 and will then air Dec. 10 at 10 p.m. EST on CBS. More than 12 million viewers domestically tuned in to the show in 2012, and it aired in more than 180 countries.
VS also will again feature “Victoria’s Secret Live” this year, a live-stream, preshow special that airs on VSAllAccess.com one hour before the taped runway show is broadcast on CBS. During the live-stream, Angels are interviewed by Mitro about their experiences at the show. Last year, more than one million viewers tuned into the live-stream.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)