NEW YORK — The fantasy world of a make-believe Snow Queen and her Snow Angels swathed in Swarovski Elements took over the Victoria’s Secret offices in Manhattan Wednesday evening.
In an exclusive behind-the-scenes look at the upcoming Victoria’s Secret Fashion Show, Angels were being fitted into fairy-tale-inspired costumes, while artisans, beaders and costumers were literally sewing up the final details on costumes and accessories for the fashion extravaganza. The annual show is scheduled for Nov. 13 at the 69th Regiment Armory here.
Adding glitz and glam to the lingerie pilgrimage attended by the global media is Swarovski, which since 2002 has been providing crystals that adorn the costumes, as well as jewelry and footwear created by Nicholas Kirkwood. This year, 20 custom Swarovski creations will be modeled by some of Victoria’s Secrets’ most famous Angels, including Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima, Behati Prinsloo, Candice Swanepoel and Lindsay Ellingson.
A special addition to this year’s venue will be 3-D printed technology combined with what Alexandria Nahlous, senior media manager for Swarovski North America Ltd., calls “custom-produced crystal fabric” — shimmering, multicolor coated crystals inspired by the northern lights, or aurora borealis.
“This is incredible for us because we’re looking at the future of costume design, instead of looking at archival pieces,” said Nahlous.
The “AB effect” will underscore the show’s Snow Angels finale, in which Swarovski and Victoria’s Secret will showcase a high-tech costume designed by architect Bradley Rothenberg from 3-D printing company Shapeways. The costume was made to precisely fit Ellingson from a 3-D scan of her figure, while 3-D computer printing technology was used to create the geometric filigree characteristics of the design’s snowflake motif, which will be encrusted with millions of illuminating Swarovski crystals.
“It will be the most elaborate show with the most elaborate costumes we’ve ever done,” said Monica Mitro, executive vice president of communications and events at Victoria’s Secret.
“The Snow Queen is the iconic ice queen, and her Snow Angels are very angelic. Almost everyone will have a wing, a crown or feathery-looking capes embellished with AB crystals,” said Mitro.
Sophia Neophitou-Apostolou, collection creative director, interjected, saying the technology and AB crystals used to create the Snow Queen costume is “very clever.
“It’s really an industrial material, but it looks like a really fine lace.…We wanted her to look like a snowflake, a very fragile snowflake,” explained Neophitou-Apostolou.
Mitro further noted this year’s show budget will be “higher” than the 2012 edition, for which Victoria’s Secret reportedly spent more than $12 million. In addition to top models and artisans, the high-ticket budget for the runway show will include hair and makeup teams led by Orlando Pita and Tom Pecheux, as well as musical entertainment by Taylor Swift, Fall Out Boy, A Great Big World and Neon Jungle. Rihanna, Justin Bieber and Bruno Mars headlined the 2012 show.
Mitro said the show’s opening theme — “British Invasion” — will celebrate “all things British, ranging from London bobbies and a Curly Queen to Psychedelic Girls” gleaned from the Sixties. The show’s six segments will include a jazz-inspired vignette from the Twenties, as well as a Pink number with a fresh, collegiate spin.
Regarding marketing, social media initiatives will include CBS and VS Twitter and cheat tweets #VSFashionShow and #CBS. The show, which is not broadcast live, will be taped on Nov. 13 and will then air Dec. 10 at 10 p.m. EST on CBS. More than 12 million viewers domestically tuned in to the show in 2012, and it aired in more than 180 countries.
VS also will again feature “Victoria’s Secret Live” this year, a live-stream, preshow special that airs on VSAllAccess.com one hour before the taped runway show is broadcast on CBS. During the live-stream, Angels are interviewed by Mitro about their experiences at the show. Last year, more than one million viewers tuned into the live-stream.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)