PARIS — Vilebrequin is set to make a splash in the women’s market. After testing the waters with a capsule collection for women for summer, the G-III Apparel Group Ltd.-owned label will launch a 30-piece line of women’s swimwear and ready-to-wear in November.
“Women already represent half of our traffic in-store. We wanted to offer the Vilebrequin ‘spirit’ to her,” said the brand’s chief executive officer, Roland Herlory.
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