Vince Camuto is entering the intimate apparel category.The contemporary brand signed a licensing deal with Vandale, which will produce and distribute the collection that will be available for fall.“The current demand in the lingerie market has seen a significant growth,” said Kim Kalosinis, vice president of merchandising and sales at Vandale, which specializes in intimates, sleepwear and women’s accessories and produces product for brands including Jessica Simpson, Olga, Izod, Dollhouse and Rampage. “This collection is the most elevated brand we offer and we were looking for something to fill that niche.”The collection, which will be available in store at Nordstrom, Von Maur and Belk in addition to Lord & Taylor’s e-commerce site, includes bras, bralettes, underwear and bodysuits that come in a mostly neutral color palette. They’ve integrated rose gold hardware, which is an extension of the Vince Camuto jewelry collection, and produced modern silhouettes with feminine touches.“We really wanted something that had clean lines and was very wearable and comfortable, but also very sleek,” Kalosinis said. “We studied the Vince Camuto sportswear collection and really wanted to make something that complements the line.”Bras retail from $36 to $40; bralettes are priced from $34 to $38; panties will sell for three for $33, and bodysuits are priced from $38 to $45.Over the last few seasons, contemporary brands including Kate Spade, French Connection and Madewell have looked to the intimate apparel category as a means to grow.
@serenawilliams, in @versace and a @bulgariofficial necklace, with @alexisohanian attending the #royalwedding at St. George’s Chapel. See all of the celebrities in attendance on WWD.com. #wwdeye #wwdfashion
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