NEW YORK — Vivienne Tam has extended her passion for yoga into a new activewear business.
Joining forces with Chinese athletic brand owner and Olympic gold medalist Li Ning, Tam will launch a fashion yoga collection for spring 2012.
“I’ve been practicing yoga since the early Nineties, as it provides me with a sense of peace and focus,” said Tam. “With my crazy schedule, regularly flying back and forth from Hong Kong to the U.S., yoga has been the one thing that not only keeps me focused, but provides me with a sense of peace and better energy.”
What has frustrated her over the years was that she couldn’t find athletic apparel in fashionable styles and colors that she could wear to the yoga studio and then to the office. “Because of this, I decided to create a fashion yoga collection,” said Tam. The line is based at her showroom at 260 West 39th Street here.
The 20-piece collection, made of organic cottons and Lycra spandex, runs the gamut from shorts, tops, pants and sweatshirts to blazers, catsuits, shoes, towels, mats and bags. Colors include green, hot pink, purple, orange and aqua. Most of the tops have built-in bras, and the fabrics have such qualities as moisture-wicking, anti-bacterial, UV protection and deodorization. The apparel line will wholesale from $36 to $120, while the bags range from $100 to $150. The line is designed with all body shapes in mind. Tam will offer a spring collection and a fall line, updating the designs, prints, patterns and colors each season.
Tam said she first met Li Ning during the Eastern Asian Games in Hong Kong, where his company was doing all the production for the uniforms worn by the torchbearers, official staff, referees and volunteers at the event. They asked Vivienne Tam to design all the apparel.
Li Ning, based in Beijing, manufactures footwear, apparel, equipment and accessories for sports and leisure activities under the Li Ning brand.
The yoga collection will be presented during fashion week in the form of a “live sculpture garden” on Tuesday at the Barclays Capital Grove in Lincoln Center. During the presentation, 20 leading female yogis, dressed head-to-toe in Tam’s new line, will perform choreographed yoga led by international yoga experts Rodney Yee and Colleen Yee.
The collection’s logo is the “om” symbol made up of expanding layers to represent the ripples of sound, an ancient symbol of harmony between universe and life.
The line will be carried in 133 select Li Ning stores in China. The company is also in discussions with department stores to have one store launch it exclusively. Tam said the line will be carried at her own boutiques in China, Hong Kong, Japan, Singapore, Thailand and New York.
Beginning in February, Tam plans to host yoga classes at her 40 Mercer Street store. Tam also has a deal with Monster Cable for iSport headphones which will be donned by the yogis. Tam’s yoga collection will also be carried on her Web site beginning in February.
Tam said she expects the yoga line to generate sales of about $2 million in the first year.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews