Victoria’s Secret Stores Inc. and its parent company, Limited Brands Inc., are being accused of breaching a 2001 agreement and deliberately selling cheaper “knockoffs” to unsuspecting consumers, in a $15 million lawsuit filed by Zephyrs, a former major hosiery supplier to the specialty chain.
Joseph Gioconda, principal of Manhattan-based Gioconda Law Group PLLC, which is representing Zephyrs, said a complaint was unsealed Friday in federal court in Columbus, Ohio, where Victoria’s Secret is headquartered. The complaint alleges that Victoria’s Secret is misleading consumers by selling less expensive legwear while deliberately using images of Zephyrs-designed legwear on packaging and in-store displays.
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