By  on July 24, 2009

NEW YORK — Eschewing Mercedes-Benz Fashion Week Swim in Miami last week, the Sydney-based duo of Simone and Nicky Zimmermann instead took over the pool deck atop The Empire Hotel here Wednesday evening. The goal? Capitalizing on the 15-year-old firm’s 100 percent sales growth last year and showing off their latest cruise 2010 swim collection.

Zimmermann had sales of $25 million in 2008 for both its contemporary and swim collections, 30 percent of which was U.S. business. “Last year’s success put us in a good position to deal with the challenges of this economy,” said Simone Zimmermann. She estimated that growth this year will hit closer to the 25 percent mark, “but we’ve taken out bigger booths at trade shows including Project Las Vegas and Coterie, and felt showing the collection in New York [to buyers and editors] was a great way to present ourselves.”

The duo will also be scouting downtown store locations while here, which would be the first outside of their native Australia. Zimmermann has 14 freestanding shops.

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