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“I did a lot of looking at my own kids,” Stella McCartney said on Thursday evening of the inspiration for the lines she was launching for GapKids and BabyGap. Acting as ringmaster for a wild scrum of little ones at the Little Red School House in Greenwich Village, McCartney offered a quick collection assessment: Of the band-major jacket with brass buttons, McCartney said with a laugh, “No, it’s not Sgt. Pepper. If I did that, I’d have done it in bright blue.” There was a lion-covered sweater dress, plus plenty of staple pieces like henleys and Ts. “All the women in the office have them,” said Gap creative director Patrick Robinson, whose son, Wyeth, stood nearby in head-to-toe Stella for GapKids. “They’re just cool, adorable clothes.”

This story first appeared in the November 2, 2009 issue of WWD.  Subscribe Today.


The launch was also an early celebration of Halloween on the school’s fourth floor, where Gap billboards lined hallways and waiters dressed as bumblebees proffered vegetarian appetizers to the under-10s. A decidedly low-key, let-the-cupcake-crumbs-fall-where-they-may vibe dominated, with kids climbing the walls as parents, including stylists Tabitha Simmons, Alex White and Teen Vogue’s Amy Astley, commingled.   


“With kids, they start as this blob that you have to dress, and then they’re running around and you just have to get it over their heads, and then they’re nearly teenagers,” McCartney said. “I tried to cover all of that.” With her sister Mary and her father Sir Paul’s girlfriend, Nancy Shevell, nearby, McCartney admitted that “I’d be lying if I said I hadn’t thought” of designing a line of children’s clothes under her own name.  As for the Halloween plans of her own three children, who stayed in England? “Oh, you know, a sheet and two eyes cut out,” McCartney said wryly. “We really go for it in my house.”

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