By  on March 10, 2005

HUNTINGTON BEACH, Calif. — The jacket trend that has swept the contemporary market for a year has spread into surf-and-skate territory, as evidenced by the abundant vendor displays of blazers, fur-trimmed jackets and track jackets, along with bombers and trenchcoats, at the two-day ASR Fall show that ended Wednesday.

The looks incorporate French terry, corduroy, denim and fleece with trims such as embroidery and fabric-covered buttons. Billabong even offered a leather jacket detailed with mesh inserts.

Activewear lent styling cues to sportswear at the Stussy booth, which featured a blazer made sporty with a hood, elbow patches and angled pockets, and bombers crafted in tweeds with knit taping and trims. Cult Industries in Huntington Beach presented holiday merchandise, including bomber-style jackets trimmed in fur with inside quilting, and sweaters sporting new shapes in one-button looks with curved hems.

At Azteca Rose, an Australian brand introduced to the U.S. last year, knit-trimmed herringbone track jackets with embroidery and men’s wear blazers with shoulder epaulets were top sellers, said Daniel Hommel, international brand manager, who noted that sophistication is selling in this market.

Bohemian, ethnic touches were evident at Roxy and Lucy Love, which featured tunic and camisole tops edged in lace, embroidery and jeweled ornamentation.

“Embroidery adds freshness across the board in all categories from fleece to T-shirts,” said Deanna Jackson, senior vice president of sales at Roxy.

When it came to skirts, it was the fall of the hem that provided new directions in prairie and styles with homespun-feeling embroidery at Roxy and A-line boucle looks with side pockets and lurex-striped skirts with front buttons at Stussy.

Retailers said they were looking for riffs on denim found in contemporary lines, such as True Religion and Citizens for Humanity.

“Higher-end denim works for my store, not price point denim,” said Shelly Bihari, buyer for ZJ Boarding House in Santa Monica, Calif., who picked up satin and silk tops by Billabong and Roxy.

Most exhibitors and retailers applauded the show concept, which is ASR’s smaller event stripped of the bells and whistles that often overshadow commerce at the bigger ASR editions in January and September. Now in its fourth year, the condensed fall show moved back to the Hilton Waterfront Beach Resort after two years at the Hyatt Regency Huntington Beach Resort & Spa.

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