Former fashion publicist Elissa Kravetz’s new Los Angeles-based clothing label, Sun Child, launches online and in specialty boutiques.
Dresses were popular with retailers shopping at the MODA and Fame trade shows in New York last week.
The Los Angeles retailer, known for popularizing designer and contemporary brands, launches its own clothing line, Fred by Fred Segal.
On Sept. 6, the company will hold a fashion show in Tokyo to present its fall collection, which will be readily available in stores and online that same day.
The Venice designer of her namesake line of wispy, vintage-inspired blouses, tees and slip dresses wants a piece of the bridal market and has also turned to upping her e-commerce game.
The contemporary designer assembled a small collection of other L.A. businesses — ranging from underpinnings to jewelry and bags — for a marketplace open to the public once a week.
The Los Angeles company features nine brands and plans further growth with sales projected to be more than $100 million this year.