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B.U.M. Equipment has signed two new licenses with Channel Creations, a New York-based company, for women’s and men’s sportswear.
This story first appeared in the November 29, 2007 issue of WWD. Subscribe Today.
Dale Waters, who co-owns and operates Channel, said the new B.U.M. lines are in stores now. The collections feature highly embellished knits including T-shirts, tracksuits, hoodies and updated polos. Wholesale price points are $12.50 for basic logo T-shirts, $18 to $35 for shorts and pants, $20 to $25 for embellished hoodies and $45 to $60 for velour-cotton jersey tracksuits. The line also includes yogawear, golfwear and B.U.M. Organics, an eco-friendly line for fall 2008.
Joe Burke is managing director at Channel, overseeing both the women’s and men’s licenses for B.U.M. Equipment. Most recently, he was president of Shady Ltd., a collection created in conjunction with rapper/singer Eminem and the Le Tigre division of Nesi Apparel.
B.U.M. Equipment, which operates more than 20 licenses worldwide, generates in excess of $600 million annually. Besides women’s and men’s sportswear, B.U.M. has licenses for such products as juniors and infant apparel, footwear, hosiery, handbags, backpacks, luggage and eyewear. B.U.M. Equipment is managed by SOS Management, a company run by Steven Marra and Stephen Wayne.