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To hear the Rvca brass tell it, Erin Wasson has not left the building.
This story first appeared in the July 23, 2010 issue of WWD. Subscribe Today.
“The current rumors are completely incorrect and misleading statements,” said Rvca founder and creative director Pat M. Tenore, via e-mail, of the gossip circulating that the label dropped the model as its women’s wear designer. “Rvca and Erin have not parted ways indefinitely. Erin is part of the Rvca family, and we hope to work with her on new collaborations in the near future.”
However, her current contract is ending. Wasson’s contract was apparently always supposed to end now — and the recent announcement that Billabong took over Rvca had no direct impact.
But Tenore noted the collaboration, which launched for spring 2009, was only for three seasons. Do the math and that means spring, not fall, should have been her last collection. Moreover, press reports revealing the partnership at the time noted Wasson signed a three-year contract.
So what gives? Marketing director Brian Garofalow made a correction that the “agreement was for a time term, expiring 12/31/10. The term expires in between the development and go-to-market processes for [the spring collection], so both parties opted not to develop the season as part of our current agreement.”
Where does Wasson stand on all of this? She confirmed the fall collection was definitely her last. “My focus is on continuing with my Low Luv brand,” Wasson said. “I’m expanding the line, creating more pieces and collaborating with other people as well.”
She declined to give more details about the upcoming projects but emphasized that the split with Rvca was “amicable.” “The deal was always supposed to finish on Dec. 31,” she explained. “Pat and I have a wonderful relationship.”
As for the reports by fashionista.com that she and her team were “total chaos and the epitome of unorganized,” according to one unnamed source within the Rvca ranks, Wasson countered that “the fact of the matter is I wear many hats. I was also modeling, I was designing the [Low Luv] jewelry line, so it was always a situation of finding the right time to do everything. I’m extremely hands-on.”
She continued, “Speculation is speculation. That’s just the world we live in today and you have to take it all with a grain of salt.”