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Petit Bateau Names First Artistic Directors

The French label has signed on Kitsuné’s Gildas Loaëc and Masaya Kuroki to design its men’s and women’s adult lines.

Maison Kitsuné’s Gildas Loaëc and Masaya Kuroki in designs from the soon-to-be-released limited edition Petit Bateau Kitsuné collection.

PARIS — Iconic French children’s wear brand Petit Bateau has tapped Maison Kitsuné co-founders Gildas Loaëc and Masaya Kuroki to take over the artistic direction of its men’s and women’s adult collections, starting fall-winter 2013.

“Petit Bateau is moving to the next level, which will soon become evident. The coupling of our expertise with their individual style will give way to true new classics for adults,” stated Patrick Pergament, president of Petit Bateau.

Maison Kitsuné, a French retailer and lifestyle brand with its own fashion and music labels, has collaborated with Petit Bateau since 2009. A limited-edition Petit Bateau Kitsuné collection will be introduced in February 2013.

Maison Kitsuné, which launched in 2002 and operates two stores in Paris, in April opened its first U.S. outpost — a 1,200-square-foot unit at 1170 Broadway and 28th Street in New York’s NoMad Hotel.

The Kitsuné clothing label collaborates with a range of brands, including Pierre Hardy for shoes; Isetan for pajamas, tote bags, scarves and jackets, and Corto Moltedo for evening bags. The brand’s main market is Japan.