Puma AG is to relaunch its bodywear collection under a new global licensing deal, excluding the U.S., with the Dutch company Dobotex. The first underwear line, said to combine function and stylish design, will be introduced next year in Puma stores for spring-summer and in wholesale doors for fall-winter. The German activewear company’s bodywear collections were previously licensed to Schiesser Lifestyle under a contract that expires at yearend. Puma and Dobotex have also extended their licensing agreement for sports socks, which Dobotex has produced since 1997.
This story first appeared in the July 9, 2008 issue of WWD. Subscribe Today.