WWD.com/fashion-news/ready-to-wear-sportswear/supima-names-design-contest-judges-6212446/
government-trade
government-trade

Supima Names Design Contest Judges

Gilt Groupe co-founder Alexandra Wilkis Wilson, InStyle fashion director Cindy Weber-Cleary and designer Tadashi Shoji are among the judges.

NEW YORK — Five judges have been named for the Fifth Annual Supima Design Competition taking place Thursday at Lincoln Center during New York Fashion Week.

This story first appeared in the September 4, 2012 issue of WWD.  Subscribe Today.

The competition, hosted by celebrity stylist and designer Rachel Zoe, will be judged by Aslaug Magnusdottir, co-founder and chief executive officer of luxury e-tailer Moda Operandi; Harper’s Bazaar executive editor Kristina O’Neill; Gilt Groupe co-founder Alexandra Wilkis Wilson; InStyle fashion director Cindy Weber-Cleary and designer Tadashi Shoji. They will pick the winner, who will receive a $10,000 cash prize, following a runway presentation of eight recent graduates from the Fashion Institute of Technology, Pratt Institute, the Rhode Island School of Design, and the Savannah College of Art and Design.

Each student will present a capsule collection of women’s eveningwear created exclusively with Supima cotton at the 4 p.m. show at Lincoln Center’s “The Studio” venue. Buxton Midyette, Supima’s vice president of marketing and promotions, noted that brand partners AG, Agave, Brooks Brothers, Kurabo and Splendid provided the Supima fabrics to the student designers.

Midyette said the point of the design competition is to give exposure to emerging talent and “we’re really pleased when that is realized.” Recent participants have gotten jobs at such firms as J.Crew, Banana Republic, Carole Hochman, Rebecca Minkoff and New York & Co., he noted, while others have gone on to launch their own labels.