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“We’re not that little black-and-white dress store anymore,” said White House|Black Market president Donna Noce of the label’s fall collection. In the last two years, the company has pushed to expand beyond its dress repertoire and reports that sportswear, accessories and bridal are growing among their target audience: 35- to 40-year-old women.

For fall, Noce and executive vice president of design Lisa Converse named Chanel, Dolce & Gabbana and Valentino among the references that were obvious in the tweed jackets and the Breton-striped or floral, boudoir-inspired pieces, many done with jewel and pearl embellishments. Silhouettes tended toward long blazers over skinny bottoms and sheath dresses and suits cinched with patent bow belts.

This story first appeared in the April 22, 2010 issue of WWD.  Subscribe Today.

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