By  on September 3, 2008

Ten years after Calvin Klein and Barry Schwartz opened their women’s coat business, they launched men’s tailored clothing and sportswear. Calvin Klein women’s sportswear had already generated fashion waves, garnering three Coty Awards in the process. Men’s wear would add a new dimension to what would become a lifestyle-brand juggernaut.

Retailers had already shown interest in the men’s looks the designer occasionally created as runway showpieces. And by 1978, Klein’s celebrity and his association with the glamorous Studio 54 crowd made him someone men wanted to emulate. Over the next decade, the company’s forays into jeans, underwear, fragrances and provocative advertising were hits with both genders.

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