By and and  on June 20, 2013

FLORENCE — As temperatures soared outside, the Pitti Immagine Uomo trade show kept it cool with an eclectic mix of sportswear and tailoring elements. An unusually subdued color palette expressed in prints and innovative fabrics impressed retailers, who were also hot about the prospects for the men’s wear business.

“Prints are very strong and very fancy this season,” observed Hirofumi Kurino, chief creative adviser of United Arrows, noting that they were a good addition to the upper market. “They are seen not only on shirts, but on jackets and trousers, and they sell very well. In Japan, prints were already in demand two to three years ago. It was about time that Europe and the U.S. follow suit.”

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